Gathering Information from all around

The research phase is critically important to understanding both the needs of business and users.  This phase can be as simple or as in-depth as the project requires.

The insights we gather define our creative challenges and solutions in terms of strategy, design, and technology that will help achieve the overall project goals.

Validation makes a difference

We firmly believe that user testing makes a difference.  Testing ideas, concepts, layouts,  and designs with your target audience is essential.

Its validates the work done and ensures we’re creating the most effective user experience possible.  The testing methods and components utilized in this phase are largely determined by business and user needs.

Execution phase is the project’s culmination

EXECUTION: The Execution phase is the project’s culmination where design and technology come together to form the final outcome.  During this phase, the Project’s development is executed and content published.  Plans for launch are coordinated once all aspects have been thoroughly tested.

ITERATE: In today’s interactive environment, web properties evolve as audience and business needs change.  We leverage all the knowledge we’ve gained throughout the process in ongoing support of the project.  New features and functionality can be introduced over time, utilizing this same overall process.